Google+ You can now advertise on BBM in Nigeria

You can now advertise on BBM in Nigeria

22 February 2016 Written by 
Published in Digital Advertising

You too can easily get your Brand/Business on BBM and reap from the over 4 million, high value Blackberry Messengers (BBM) users in Nigeria.


Benefits of Advertising on BBM

  • BBM can be installed on all major mobile devices and it is widely used in Nigeria.
  • Sponsored content can be targeted based on age, gender and location and it is strategically displayed at the top level of feeds, to attract users.
  • Performance has been between 6-10% CTR on campaigns run so far – which is excellent value and way above industry standards.

Statistical Information on BBM usage in Nigeria

  • 80% use BBM for personal use while 20% use it for business
  • 55% are male, while 45% are female
  • 20% having shopped online before
  • 28% earning more than NGN 200,000/month

Cost of Advertising on BBM

  • The BBM ‘Premium’ Sponsored Posts & Invites, cost is $3.50 CPM (cost per thousand Targeted Ads).
  • Minimum booking/campaign amount is $1,500 which attracts about 280,000+ impressions. at average engagement rate of 5 – 10% CTR (Click-through rate) depending on how creative and enticing the banners used are.


Read 3526 times Last modified on Monday, 22 February 2016 19:03
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Michael Abisuga

Idea-to-Reality Strategist