You must have seen some businesses that provide 24 hours services for customers and clients. Some of them are supermarkets, mega stores or service oriented company like mobile telecommunication companies. The 24 hours offerings of some are in the line of customer support and keeping an open line for enquiries. Keeping and maintaining such offices, businesses or services usually require a lot of capital; capital to maintain the facilities, pay electricity bills and pay for human resource and inputs, but there are some that cannot do away with such service provision because of their line of businesses.
The Stone Age has passed; the industrial age is now history, the age we live in can arguably be regarded as the Information Technology age, well is ok if you don’t agree with that. But no one can deny the role of information Technology in every sphere of life and business. This brings me to the sphere of Information Technology that has changed the way Information is being circulated and consumed – Social Media.
Permit me to start this piece with this little quote of mine: “There is absolutely nothing you are doing that you won’t need the internet. If you don’t need the internet then you are doing absolutely nothing” ~ Michael Abisuga
Search Engine Optimisation (SEO) is a technical practice; however it involves a lot of marketing activities. There are possibilities for higher success rates in your SEO implementation when it is treated more as a marketing function than a technical practice. SEO practitioners need to understand the company’s policies, services, products, business strategy, branding, business structure, competitive landscape and other business components such as efforts of other marketing divisions, whether Online or Offline.