There is this long and enduring debate if entrepreneurs should add or not add prices to products they sell on social media. Alot of people are of the opinion that if you don't put the cost of a product and you want people to DM...
I have been a digital marketer for a while, until 3 years ago when we decided to start a physical product brand. We started a furniture and interior design business - IG:@minime_ng ( http://minime.com.ng/ ) and we have succeeded in creating a brand out...
I have been marketing for more than 8 years and one thing people usually mix up is the assumption that marketing has a super-secret ingredient - closing a sale does not have a secret that is hidden somewhere that once you unlock, you will...
People, most especially marketers usually box-up and categorize digital consumers into a web of mysteriously connected individuals who exist in a multifaceted cyber world of their own. They are a mystery: they speak a different language, react to information differently and they communicate in...
Do you want a business reputation of cheap, simple and crappy? Most people don’t want a business reputation of cheap and simple, yet - we do meet clients that throw back a reaction when they hear the proposed cost for developing a website for...
Whether or not your business is suited to digital marketing depends very much on the nature of that business, where it is now, and where you want it to go in the future. If, for example, you’re a dairy farmer in rural Benue state...
There is a joint close to my house, where I always branch to take cold drinks on hot afternoons. I just discovered Coca-cola had made a smaller bottle size, now being sold at the same price we used to buy a bigger one. "This...
One of the many challenges we face as digital marketers is the (Return On Investment) ROI question, when a potential client comes to us with a project, some of them demand to know the return on their marketing investment. It becomes more overwhelming with...
Digital Marketing campaign can address several business challenges. A customized digital marketing campaign can be designed to achieve specific objectives. Following is a list of some of the prominent campaign objectives, which may be selected and prioritized based on your business requirements. a. Increase online brand...
“Social media is a catch-all term for a variety of Internet applications that allow users to create content and interact with each other”.[1] In the use of social media, one can attract both criminal and civil liability if due caution is not exercised. Defamation is a...