There is a joint close to my house, where I always branch to take cold drinks on hot afternoons. I just discovered Coca-cola had made a smaller bottle size, now being sold at the same price we used to buy a bigger one. "This...
One of the many challenges we face as digital marketers is the (Return On Investment) ROI question, when a potential client comes to us with a project, some of them demand to know the return on their marketing investment. It becomes more overwhelming with...
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“Social media is a catch-all term for a variety of Internet applications that allow users to create content and interact with each other”.[1] In the use of social media, one can attract both criminal and civil liability if due caution is not exercised. Defamation is a...
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The Internet has become an important infrastructure for political campaigns, and digital tools have become pervasive campaigning devices. They are deeply integrated into the structures and practices of political organizations. Over the years, the organizational structure of campaigns has changed to accommodate digital tools. Campaigns...
Online personal and business reputation management is a growing problem that will only get worse in Nigeria, as more and more people use search engines (especially Google) to do background research on people, products and companies they interact with. A lot of companies and high...
What’s great about email marketing is that it’s one of the best types of marketing campaigns to carry out, the benefits are instant, and when implemented correctly the return on investment is substantial. We will manage your email campaign for you, also get you landing...
Part of the most interesting questions I experience while consulting for Nigerians setting out to start-up an Online business is the business model to employ. The truth is, there isn't much magic to it, business models are already defined, the trick is to use the...
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