People, most especially marketers usually box-up and categorize digital consumers into a web of mysteriously connected individuals who exist in a multifaceted cyber world of their own. They are a mystery: they speak a different language, react to information differently and they communicate in...
Do you want a business reputation of cheap, simple and crappy? Most people don’t want a business reputation of cheap and simple, yet - we do meet clients that throw back a reaction when they hear the proposed cost for developing a website for...
Whether or not your business is suited to digital marketing depends very much on the nature of that business, where it is now, and where you want it to go in the future. If, for example, you’re a dairy farmer in rural Benue state...
There is a joint close to my house, where I always branch to take cold drinks on hot afternoons. I just discovered Coca-cola had made a smaller bottle size, now being sold at the same price we used to buy a bigger one. "This...
One of the many challenges we face as digital marketers is the (Return On Investment) ROI question, when a potential client comes to us with a project, some of them demand to know the return on their marketing investment. It becomes more overwhelming with...
Digital Marketing campaign can address several business challenges. A customized digital marketing campaign can be designed to achieve specific objectives. Following is a list of some of the prominent campaign objectives, which may be selected and prioritized based on your business requirements. a. Increase online brand...
“Social media is a catch-all term for a variety of Internet applications that allow users to create content and interact with each other”.[1] In the use of social media, one can attract both criminal and civil liability if due caution is not exercised. Defamation is a...
You can now get amazing websites designed for your businesses and organisation at affordable rates. Below are 3 of the website packages you can choose from: BASIC N90,000 Domain name and server registration Social Media Pages integration 5-8 pages Email: info@gavaar.com or Call/Whatsapp: 08061126646 PREMIUM N140,000 ...
The Internet has become an important infrastructure for political campaigns, and digital tools have become pervasive campaigning devices. They are deeply integrated into the structures and practices of political organizations. Over the years, the organizational structure of campaigns has changed to accommodate digital tools. Campaigns...
Online personal and business reputation management is a growing problem that will only get worse in Nigeria, as more and more people use search engines (especially Google) to do background research on people, products and companies they interact with. A lot of companies and high...