Every business requires customers to stay afloat, without customers a business will simply perish. Attracting and keeping customers is one of the biggest challenges your business will face which is why there is need for an effective marketing plan for every business, and recently...
The Nigerian Digital space has witnessed tremendous growth, people now turn to their digital devices for a lot of activities; information consumption, communication, socialisation, entertainment etc. Statistics Note Total Population 183.5 Million Active Internet Users 70.3 Million Penetration: 38 % Active Social Media Accounts 13.6 Million Penetration: 7% Mobile Connections 138 Million Vs Population 75% Active Mobile Social...
The effect of recent recession that hit America’s financial sector is still having ripple effects on not only companies in America, but also in Europe at large. This has resulted in the folding-up of big multinational firms, medium/small scale firms, and massive layoffs of...
Search Engine Optimisation (SEO) is a technical practice; however it involves a lot of marketing activities. There are possibilities for higher success rates in your SEO implementation when it is treated more as a marketing function than a technical practice. SEO practitioners need to...
Part of the most interesting question I experience while consulting for Nigerians setting out to start-up an Online business is the business model to employ. The truth is, there isn't much magic to it, business models are already defined, the trick is to use the...
The digital world is driven by technological tools, data and people. There are various digital assets we need to invest in; directly or indirectly to have an edge in today's competitive world. All your digital marketing activities takes place on various platforms and you...
Attraction is very important in real life relationships. You cannot leave to chance, what you intend to attract because there are lot of things out there waiting to be attracted. You need the right strategy, pay the right prize and watch your targets fall...
Love is one of the most profound emotions known to human beings. There are many kinds of love, but most people seek its expression in a romantic relationship with a compatible partner. For some, romantic relationships are the most meaningful element in their lives, providing a...
I was a keynote speaker at the just concluded Advertising Practitioners Council of Nigeria (APCON) workshop on the Effective Use of Social Media Advertising and Management. I was commissioned to deliver a paper titled 'Social Media Data, Generation and Usage'. Started the presentation with the...
The Stone Age has passed; the industrial age is now history, the age we live in can arguably be regarded as the Information Technology age, well is ok if you don’t agree with that. But no one can deny the role of information Technology...
As a guy, you would probably have experienced losing someone you love to someone else because you took too long to express how you really feel with the appropriate words and action. You end up losing the one you truly care about or end...
Ok, I’m back again. Sorry for the long break in transmission, it was due to, well, ...
The rate of infidelity in relationships these days is alarming, it’s like we are in a generation of cheaters, a generation where both married and unmarried couples are constantly hitting the bricks, like it’s a natural phenomenon. Some ladies have even concluded that all...
Most of us work through life with misplaced identities, we try to be what we are not or what we are not built to become. It’s normal as human beings to crave for something more, something in trend, and something that is beyond our...
You must have seen some businesses that provide 24 hours services for customers and clients. Some of them are supermarkets, mega stores or service oriented company like mobile telecommunication companies. The 24 hours offerings of some are in the line of customer support and...
The Internet is disruptive - disruptive in the sense that it has caused a dramatic change in people’s behaviour, it has changed the way we interact, shop, bank, learn, travel etc. So having your website rank well in search engines when people are looking...
It is a known fact that everything on earth is dependent on time. The failure and success of a relationship also depends on both parties understanding timing, because for everything there is a time and a season. In real-life relationships,couples need to understand the best...
For most people in this present age, the first thing we reach for after waking up is our mobile phone. Mobile penetration in the Nigeria economy has witnessed tremendous growth with more than 70% of the population with a mobile device whether a smart...
Search engines are tools driven by intent. For you to grab a market share of the traffic search engines provide for your industry it is important to understand your audience. Once you understand how your target market searches for goods, services and products, you...