Leading Digital Marketing Agency in Lagos Nigeria

You Can’t Afford to Be the Fake

Most of us work through life with misplaced identities, we try to be what we are not or what we are not built to become. It’s normal as human beings to crave for something more, something in trend, and something that is beyond our scope of existence. But the real question is; do you have what it takes to sustain the identity you craving.

The concept of misplaced identities is just as common with brands as it is with people. Many companies, organisation and brands are letting go of their brand essence, while some lost it right from the very beginning, some lost it from the creation of their company’s core values, goals and objectives, graphics communication, website and even the choice of the technology that powers their core operations. The truth is, a brand identity can be misplaced in a lot of ways that cannot be covered in this singular post.

I will list some few pointers to consider while developing or evaluating your brand identity.

Vision Statement:

What are your most important products and services?

What are the products and services you will not offer?

What is going to be unique about doing business with your brand?

Where will your brand be in 5 years?

Mission Statement:

What are the specific market needs you exist to address?

What are you doing to address these needs?

Why would customer buy from you and not your competitions?


What experience do your customers get when they encounter your products?

If your brand was a person, how would you describe their personality?


Are you light-hearted and fun?

Are you serious and all-business?

Are you down-to-earth?

Position or Value Proposition:

To whom are you pitching (Target Market, Demographics, and Persona)?

What is your brand promise (both rational and emotional)?

In conclusion, you can’t be a bank and be branded like an entertainment outfit, you can’t intend to spread across the continent of the world and be branded like you want to end your spread in Oke-Atan. We all misplaced our identities at a point or the other, but it’s never too late to get back on the right track.

If you’ve got other views, don’t hesitate to let us hear through the comment box below. 🙂

Michael Abisuga,

Idea-to-Reality Strategist, Gavaar.

+234 806 112 6646



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