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Digital Marketing

Functions of Digital Marketing Tools in Winning Elections in Nigeria and Africa

The Internet has become an important infrastructure for political campaigns, and digital tools have become pervasive campaigning devices. They are deeply integrated into the structures and practices of political organizations. Over the years, the organizational structure of campaigns has changed to accommodate digital tools. Campaigns...

State of Digital Marketing in Nigeria

Marketing in a Digital Nigeria

The Nigerian Digital space has witnessed tremendous growth, people now turn to their digital devices for a lot of activities; information consumption, communication, socialisation, entertainment etc.   Statistics Note Total Population 183.5 Million   Active Internet Users 70.3 Million Penetration: 38 % Active Social Media Accounts 13.6 Million Penetration: 7% Mobile Connections 138 Million Vs Population 75% Active Mobile Social...