One of the many challenges we face as digital marketers is the (Return On Investment) ROI question, when a potential client comes to us with a project, some of them demand to know the return on their marketing investment. It becomes more overwhelming with...
The Internet has become an important infrastructure for political campaigns, and digital tools have become pervasive campaigning devices. They are deeply integrated into the structures and practices of political organizations. Over the years, the organizational structure of campaigns has changed to accommodate digital tools. Campaigns...
Part of the most interesting questions I experience while consulting for Nigerians setting out to start-up an Online business is the business model to employ. The truth is, there isn't much magic to it, business models are already defined, the trick is to use the...
Only people that have been living under the rock for more than a decade will not know what the internet is by now. But if you fall in this category, don't be shy, call me - 08061126646. Now that we have that out of...
The Nigerian Digital space has witnessed tremendous growth, people now turn to their digital devices for a lot of activities; information consumption, communication, socialisation, entertainment etc. Statistics Note Total Population 183.5 Million Active Internet Users 70.3 Million Penetration: 38 % Active Social Media Accounts 13.6 Million Penetration: 7% Mobile Connections 138 Million Vs Population 75% Active Mobile Social...
Robbrecht van Amerongen, the manager of business innovation in a technology firm changed his Job description to 'CEO, shell' for 48 hours and the following things happened: He received almost 400 likes and 80 customized comments. He got more than 500 emails with a personal...
By embracing the internet, many operators of small and medium enterprise now market their products seamlessly to existing clients and attract new ones, reaping bountifully in the process. Experts also believe that since internet marketing connects organisations with qualified potential customers and takes business development...
This is part two of our series of political articles. We will briefly highlight some of the features of a standard political campaigns portals. The website portal is the hub where all social and internet marketing activities are synchronized. The political web portal will...
I was scrolling down my Facebook feeds and I saw this update from one of my friends: “So much 'cock and bulls' (misleading information) on the web today. You need to be filled with God's Spirit to even surf the Web without being contaminated...
I was having a chat with a friend of mine on Facebook, we have not been in touch for long. He is good with programming and all those Techy stuffs. He is one of the guys that pioneered e-commerce in Nigeria and he guided...