Social Media Marketing

State of Digital Marketing in Nigeria

Marketing in a Digital Nigeria

The Nigerian Digital space has witnessed tremendous growth, people now turn to their digital devices for a lot of activities; information consumption, communication, socialisation, entertainment etc.   Statistics Note Total Population 183.5 Million   Active Internet Users 70.3 Million Penetration: 38 % Active Social Media Accounts 13.6 Million Penetration: 7% Mobile Connections 138 Million Vs Population 75% Active Mobile Social...