Whether or not your business is suited to digital marketing depends very much on the nature of that business, where it is now, and where you want it to go in the future. If, for example, you’re a dairy farmer in rural Benue state Nigeria, have a fixed contract to supply yam to the local co-operative, and have little, if any, scope or ambition to diversify and grow your business year-on-year, then digital marketing probably isn’t for you. Likewise, if you’re a local butcher with an established client base in a thriving market town in the Abule-Egbe-Abattoir area of Lagos state Nigeria, and simply want to maintain the status quo, then again you’ll probably do just fine without digital marketing.

I was having a chat with a friend of mine on Facebook, we have not been in touch for long. He is good with programming and all those Techy stuffs. He is one of the guys that pioneered e-commerce in Nigeria and he guided me in my early days when I was learning PHP. During the conversation he asked what I am into

For a company to compete effectively in any industry it finds itself, there is need for it to manage and execute its marketing strategy in a way that will place it's offerings at a comparative advantage over competitors

 
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