Whether or not your business is suited to digital marketing depends very much on the nature of that business, where it is now, and where you want it to go in the future. If, for example, you’re a dairy farmer in rural Benue state Nigeria, have a fixed contract to supply yam to the local co-operative, and have little, if any, scope or ambition to diversify and grow your business year-on-year, then digital marketing probably isn’t for you. Likewise, if you’re a local butcher with an established client base in a thriving market town in the Abule-Egbe-Abattoir area of Lagos state Nigeria, and simply want to maintain the status quo, then again you’ll probably do just fine without digital marketing.
Social media is the collective of online communications platforms dedicated to interaction, engagement, content-sharing and collaboration.
Social media audience research is very important for the success of a business social media strategy. If you don’t know who you’re interacting with, engaging with and advertising with you are wasting valuable time and funds because you are getting the wrong audience.
In 2017, people will embrace more tech solutions and become more technology savvy, they will also grow more impatient as there will be more things competing for their attention. A lot of people will focus on what directly benefits them, resulting in more avoidance of intrusive adverts and promotions.
In the digital space, 2017 is a year for businesses with a well targeted approach to marketing.
Robbrecht van Amerongen, the manager of business innovation in a technology firm changed his Job description to 'CEO, shell' for 48 hours and the following things happened:
It's that day of the year when we celebrate Christmas. We will like to use this medium to wish YOU a wonderful and digitally fulfilled Christmas celebration. Happy Holidays. We love you.
This is going to be a rather short post as it is not something that we should consider much of a controversy. There are billions of searches done on search engines per day, with Google holding more than 80% of these searches, of a certainty, people only search for what they are interested in.
I was having a chat with a friend of mine on Facebook, we have not been in touch for long. He is good with programming and all those Techy stuffs. He is one of the guys that pioneered e-commerce in Nigeria and he guided me in my early days when I was learning PHP. During the conversation he asked what I am into
For a company to compete effectively in any industry it finds itself, there is need for it to manage and execute its marketing strategy in a way that will place it's offerings at a comparative advantage over competitors