How not to to K.I.S (Keep It Simple)
Ok, I’m back again. Sorry for the long break in transmission, it was due to, well, …. We are going to be looking at a rather simple subject today, or not so simple, depending on how your mind works. If you have been following me for a while, you would have realised I illustrate marketing concepts using everyday life relationships.
Just like your first real life Kiss, you might be a bit anxious, wandering if you got it right, you might have even done one or two researches to make sure you get it right the first time. But the best way to get it right the first time we try a new thing, is to keep it simple. “Simple”, yea, it is as simple as that.
Some people want to build a business that would last for decades and start off with the speed of a business that would last for a year, forgetting they need all the strength they can hold back for the long journey ahead. A friend once said “Running a business is like a marathon race, but a lot of us start off the journey like it’s a 100 metre sprint race”.
This is also true for a lot of your marketing efforts offline and online. You have to K.I.S(keep It Simple), people don’t have time for complications or a sci-fi idea, leave that for Hollywood or Nollywood, as the case may be J. In another light, keeping it simple gives you the opportunity to discover what works, before pushing your full weight behind a campaign.
Below are some things to consider while planning your internet marketing (social media, email marketing, SEO, Online Advertisement) or your offline marketing strategies etc.
- Create short-term and long-term marketing goals, and stick to the plan.
- Evaluate the amount of resources (human and capital) you have, and are able to deploy to achieve your set goals.
- Always remember that reality is complex, what you put on paper might not exactly pan out the way you planned it. There must be rooms to adjust your goals and strategies to fit realistic situations. And always have a contingency plan.
- Don’t just dream; wake up to work out your dreams. A lot of clients/prospects I meet usually have this idea of competing with the biggest players in their industry, but they are not willing to deplore the resources (capital) required to do so.
And in conclusion – Keep It Simple Silly (KISS). The last S was missing in the title.
What do you think?