Marketing in a Digital Nigeria
The Nigerian Digital space has witnessed tremendous growth, people now turn to their digital devices for a lot of activities; information consumption, communication, socialisation, entertainment etc.
|Total Population||183.5 Million|
|Active Internet Users||70.3 Million||Penetration: 38 %|
|Active Social Media Accounts||13.6 Million||Penetration: 7%|
|Mobile Connections||138 Million||Vs Population 75%|
|Active Mobile Social Accounts||12.4 Million||Penetration: 12.4%|
The table above shows the amount of people on digital platforms in Nigeria
What does this mean:
It means if you have not been taking Digital seriously, it’s time to have a re-think, but let us go back to the prevailing topic.
We can look at the state of digital marketing in Nigeria from different views, but we will start this series with a little focus on companies and organisations.
Most Nigerians see Digital marketing as something of a lower prominence, that’s why companies and various organisations in Nigeria usually discriminate between the traditional marketing department and digital marketing department. They usually conceive Digital marketing and make it look like an after-thought, an addendum. This is understandable, as digital marketing just penetrated our community fabrics in the last 10 years. Marketing is marketing, and all marketing contains digital components; marketing on radio, TV or newspapers. Since most of these organisations don’t have a ‘TV marketing department’, ‘news paper marketing department’ etc. why do they now create a separate ‘digital marketing department’.
So, the marketing efforts of these companies end up being fragmented and disjointed, with a corresponding effect on the overall results. We look forward to a Nigeria where all marketing efforts will be planned with the integration of all chosen marketing channels and consumer touch-points.
You can contact us if you need help/advice in any area of your Digital or Traditional Marketing efforts, we will be glad to hear from you.