Search engine marketing is any kind of activity that’s intended to bring traffic from a search engine to another web site.
It’s quite common to joke that Search Engine Marketing could even be something of a mysterious, black art, as the comic above suggests.
Search engine marketing (SEM) is about making your stuff easy to find on Google and other search engines, by increasing the position of your placement on search engine results pages (SERPs)
This can be done using various techniques as listed below:
1. Search engine optimisation (SEO)—making your website more attractive to Search Engines
2. Paid placements—e.g., using Google AdWords
3. Attracting in-bound links—e.g., using article marketing.
4. And lots more
Search Engine marketing is often a neglected but important part of internet marketing. You are positioned to meet the need of the customer that made a search when your link or site shows up top in the results. This kind of marketing has a high probability of sales conversion and this is exactly what we will do for your business or product(s) at Gavaar.